Our Story

At Affair, beauty is more than skin deep. It’s about feeling empowered, confident, and connected to yourself and the world around you. Rooted in innovation, sustainability, and elevated simplicity, Affair was created to bring intention and impact to your beauty routine with products that deliver both performance and purpose.

Our Mission: Elevating Beauty Consciously

Our vision began with a bold idea: beauty should be intuitive, indulgent, and environmentally mindful. Today’s beauty lover expects more—clean formulas, minimal waste, and products that align with their values. At Affair, we meet that expectation with ethical sourcing, sustainable packaging, and a commitment to creating formulas that care for you and the planet.

Product Innovation: Meet the Lifter Glaze Oil Balm

Introducing our newest icon, the Lifter Glaze Oil Balm. This hybrid lip essential is designed to nourish, plump, and illuminate in one effortless swipe. It blends the high-gloss finish of a glaze, the deep moisture of a balm, and a subtle lifting effect to transform your lips instantly. There’s no stickiness and no compromise.

Infused with restorative botanicals and housed in a chic, refillable case, the Lifter Glaze Oil Balm brings a daily touch of luxury that you can feel good about. More than just a lip product, it is a meaningful step toward sustainable self-care.

Driven by You: Our Community, Our Muse

At Affair, our community shapes everything we do. Every review, every story, and every shared moment fuels our innovation. Your feedback informs our next breakthroughs. Your experiences inspire the textures, tones, and function of every product we create. You are not just a customer. You are the voice behind our evolution.

Looking Ahead: A Beautiful and Sustainable Future

We are just getting started. Our future is focused on deepening our commitment to sustainability by creating more refillable, recyclable, and environmentally conscious beauty tools that combine luxury with responsibility. As we grow, we are excited to continue delivering smart and elegant beauty solutions that fit seamlessly into your life and reflect our shared values.

At Affair, we are more than a beauty brand. We are a collective movement that is redefining what beauty looks like, feels like, and stands for. Join us as we continue to lift the standard, starting with your lips.